Marketing to kids.this must be every parents most un-favorite-est thing ever.  back in 1991 the Lego company had come up with a new tactic.

A fine balance between deals and hard to find items. Bid with confidence, your assets are guaranteed to work. Your shipping is cheap, Canada post has given you a discount of 25. If you know a friend that would benefit from this please share, otherwise: the clock is ticking please place your bid before this deal disappears.